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Research papers

We listen, We care

We commonly call research a listening tool, but do respondents feel listened to and cared for after participating in a survey? We believe that is not always the case. Paying attention to it matters, and can drive better results. Our submission is...

Catalogue: Trust and Transformation
Author: Rosaline Hester
July 30, 2021
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Citation

Hester, R. (2021a, July 30). We listen, We care . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/we-listen-we-care--11765


Videos
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Citation

Hester, R. (2021a, July 30). We listen, We care . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/we-listen-we-care-


Research papers

The challenge of a global brand in unstable times

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 7, 2019
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Citation

Porcari, Muzio, Hester and Scolnic (2019a, April 07). The challenge of a global brand in unstable times. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-challenge-of-a-global-brand-in-unstable-times